Saturday, 14 January 2012

Emu Australia Fall/ Winter 2012 Event

Last night for the first time, I left Abby and Clay with hubby while attending Emu Australia's Fall/ Winter 2012 event held at The Place Hotel in Manchester. Surprisingly, after all the preparation for the worst, hubby sailed through the night at Trafford Centre without a crying baby nor poo incidents. He even managed to keep both children in sight without losing any one of them.

Meanwhile, I met the lovely Kylie from Not Even a Bag of Sugar and Annwen from Ramblings of a Suburban Mummy at the event and had a fabulous time. It was quite funny as I was expecting it to be held in a function room, so you can imagine how I felt when I came out from the lift staring at Kylie ringing a doorbell to an apartment!

Merino Wool range
The event has a cosy house party feel, making it much easier to settle in and get involved.

We were well looked after, everyone was so polite though.
I went without eating dinner first, so I just stuffed myself lol
Sheep cupcakes, forgot to grab one!
Apart from enjoying myself, I also got a chance to talking to the guys at Emu (apparently it's pronounced eem-you, not ee-moo, whoops!) Australia. They are famous for their 100% Australian sheepskin footwear, and they do a quality range of clothing, accessories and for children as well.

About the products:
  • 100% Australian sheepskin footwear
  • Water resistant
  • Super soft
  • Moulded heel cup means better fit and support
  • Anatomically correct sheepskin lined insole
  • Hard wearing and comfortable tough rubber outsole with soft EVA (wiki) inset
  • Australian Merino Wool garments
  • Soft
  • Insulating
  • Water-repellent
  • Stain-resistant
  • Absorb moisture
  • Aids breathability
  • Contributes to odour resistance
  • Its elasticity delivers excellent drape and eliminates wrinkles
  • Keeps warm in winter and cool in summer

Their new Fall/ Winter collection will be launched after July 2012, so we got a sneak preview of their lovely collection. Here are some of my favourite pieces and some I think are great:


Ambrose (Black and Chocolate) - with vintage leather £280.00

Me: My favourite from what I saw last night. I tried them on and it's like walking on the most luxurious carpet! They can be worn 2 ways, flap up or down, and can fit for wider calves.

Inverleigh (Vintage Chocolate) - with distressed vintage leather - £175.00

Me: These are my absolute favourite from the whole collection, it's a real shame they weren't shown at the party last night, I would have definitely tried them out! Will have to keep an eye open when they launch.

Nelson (Navy) - Rubber lined £160.00

Zilzie (Mushroom) - Rubber with Australian sheepskin collar and insole £145.00

Me: Both Nelson and Zilzie are like wellies, but with fluffy Australian sheepskin inside to keep you warm, which makes them stand out from normal wellies. I like the idea as wellies can be so uncomfortable to wear and you'll still have to find your own fleece welly socks.

Johanna Boot Cuffs (Sand Marle, Mushroom, Cobalt, Berry, Rose, Black)

Me: I always have a thing for cuffs, and these are ever so soft! Look at how the model wore them, so sexy!


What I like about their children shoes range is that not only are they made with premium suede and finest Australian Merino Wool,  they also come with anatomically correct insoles (they sell them separately for adults as well at £10.00 a pair), which supports children's legs and posture development.

A bowl of baby shoes
Little Creatures Baby - Premium Suede and Australian Merino Wool £37.00 (£65.00 for children)

Me: The bowl contains all the baby shoes, and I do love them all, but the Little Creatures just stood out!

Other products in their Merino baby range, including a sleeping bag that has a hole for you to put car seat strap through, and velvety soft wraps.

Yorklea Hi (Chestnut) £80.00

Me: Love the design with the beaded straps! I can so imagine Abby in these with a swirly skirt on!

Karama (Aubergine) £65.00

Me: Just cute cute cute! Abby would look extra lovely in them!


They have a good selection of shoes for the gents as well. One of the guy I spoke to last night pointed out that he was wearing one of EMU's premium suede and Australian sheepskin shoes, and I was well impressed as I was expecting similar styles to their sheepskin boots, so the variety they provide, including a range of clothes as well, is quite impressive.

The only downside I think is that because of the sheepskin, their boots are  heavier than normal. I have a pair of Timby myself and it can be a bit tiring compare to normal leather boots. The price is fairly steep as well (they have a coat priced around the 2k mark!) so you really need to get saving if you want a pair of warm fluffy boots for the next winter!

Don't forget to check out Kylie and Annwen's blogs for their reviews!

Disclosure: I was invited to Emu Australia's launch event; all opinions are honest and my own